Yoonaverse & Google: Recap of Fashion Innovation at Berlin Fashion Week
Yoonaverse & Google: Recap of Fashion Innovation at Berlin Fashion Week
Berlin, Germany – July 1st to 5th, 2024: The Yoonaverse series concluded with resounding success at Berlin Fashion Week, culminating in a physical gathering at Google Headquarters on July 5th. This event brought together leaders from the fashion and tech industries to explore the transformative potential of GenAI, Web3, and sustainability in shaping the future of fashion.
Event Highlights
Virtual Yoonaverse Metaverse (July 1st to 4th)
From July 1st to 4th, attendees were immersed in the virtual Yoonaverse - The Berlin Metaverse, experiencing live broadcasts of Berlin Fashion Week's most prominent shows and engaging in thought-provoking conferences. The event seamlessly blended physical showcases with digital innovations, demonstrating how advanced technologies enhance creativity and promote sustainable practices in fashion.
Berlin Fashion Week Catwalks
Throughout the virtual Yoonaverse Metaverse, attendees enjoyed live broadcasts of catwalk shows by prominent designers including Rebekka Ruétz, Danny Reinke, Kitschy Couture, Marcel Ostertag, Kilian Kerner, Marc Cain, PLNGNS, Neo.Fashion, and DZHUS, each presenting their unique interpretations of contemporary fashion trends.
Conferences and Panels
The virtual Yoonaverse event hosted insightful conferences such as:
July 1st: Yoonaverse best talks: Focus on New Technologies & AI in Fashion
July 2nd - 3rd: 202030 Sustainability Conference – RE/GENERATE IMPACT
July 4th: Yoonaverse best talks: Emphasis on Community and Web 3
"These conferences are pivotal in shaping how we integrate technology with fashion to drive both sustainability and innovation forward." – Anna F. Michel, CEO of yoona.ai
These sessions brought together thought leaders to discuss the future of fashion tech & sustainability practices in fashion.
Innovative Showcases at the Physical Event (July 5th)
Cutting-edge innovations
During the physical gathering on July 5th at Google Headquarters, attendees experienced cutting-edge innovations that bridge the gap between fashion and technology:
Fashion Aura Mirror by I-mmersive: This innovative mirror allowed guests to try on virtual garments digitally, providing a seamless and interactive shopping experience that merges physical and online retail environments.
AI-driven Fashion Design Suite by yoona.ai: Demonstrations showcased how AI can revolutionize fashion design processes, enabling quick and sustainable creation of bespoke fashion items tailored to consumer preferences.
Jana Ms Impari's Sustainable Fashion Exhibit: Jana Ms Impari presented her visionary exhibit featuring fashion crafted from 100% Recycled PET and a zero-waste approach. Combining AI, recycled materials, and handcrafted designs, her showcase provided deep insights into sustainable fashion practices and creative processes.
Yoonaverse - The Berlin Metaverse: Attendees could virtually walk through Berlin's most iconic streets and monuments, experiencing Berlin Fashion Week showcases and conferences in an immersive digital environment.
Innovative Consumer Experiences by Looks.co: Looks.co utilized Machine Learning, Augmented Reality, Computer Vision, and Generative AI to create interactive digital showcases. These showcases redefined how consumers engage with fashion online, offering virtual try-ons and personalized styling recommendations seamlessly.
Engaging Discussions and Expert Insights
A stellar lineup of speakers kept the audience engaged with discussions on technology, innovation, and sustainability in fashion. The event fostered lively interaction between experts and attendees, highlighting the integral role of technology in shaping the future of the fashion industry.
Key Speakers: Amelia Zins (Google for Startups), Rebekka Revel (Superteam / Solana), Robert Andersen (Jung von Matt START), Dr. Stefan Trifonov (Boston Consulting Group), Sebastian Zimmerhackl (Creative Director, Technologist & Disruptive Memetician), Younes Mohammadi (Interdisciplinary Creative), Jana Ms Impari (Fashion Designer), Anna F. Michel and Steven Boylan (yoona.ai), Sethuraman Ramanathan & Can Kiecker (yoona.ai), Jaime Gómez (Looks.co), Fax Quintus (I-mmersive).
"The synergy of physical stores and a robust online presence can become a superpower. Leveraging this dual strength with a strategic channel approach is key to staying ahead in the market." – Boston Consulting Group
2. Innovative Collaboration
The event, a collaborative effort with Google for Startups, showcased the tech giant's commitment to supporting yoona.ai, the innovative startup spearheading this series. Google provided a unique venue for the physical event to display cutting-edge technologies and host insightful discussions with experts from the tech and fashion sectors.
Solana, the blockchain platform launched in 2020, is making significant strides in the fashion industry by leveraging blockchain technology's potential in this sector. Rebekka Revel, Solana's representative, elaborated on this during an engaging fireside chat with yoona.ai's CTO, Steven Boylan. "Innovation requires creativity." – Rebekka Revel, Superteam / Solana
Fax Quintus from I-mmersive, together with yoona.ai, explained the technology behind the Berlin Metaverse, detailing the background efforts and innovations. A panel discussion with Jung von Matt START, the AI agency for automation and infinite storytelling, highlighted how AI can not only sell but also engage consumers. "Prompt-to-Manufacturer is seasonless." – Jung von Matt START - "Save fashion by AI from its destiny." – Fax Quintus, I-mmersive.
Berlin Fashion Week Goes Global
Through the Yoonaverse Metaverse, major Berlin Fashion Week events were broadcast globally, making the fashion week accessible to a wider audience. This initiative not only broke attendance barriers but also established a solid platform with a clear mission: to create an internationally recognized and accessible stage for contemporary fashion from Berlin and Germany, available to the world without the barriers of location.
Yoonaverse is part of the STUDIO2RETAIL and Berlin Fashion Week schedules and a proud member of the Fashion Council Germany.
Global Impact
Yoonaverse made a significant global impact by leveraging the Metaverse to broadcast Berlin Fashion Week events, making high-fashion accessible to audiences worldwide. This initiative not only broke geographical barriers but also established Berlin as a hub for fashion innovation on a global scale.
